In this paper, I study the ways in which Johanna Ortiz and Pepa Pombo, two important Colombian designers that are widely known both in the country and abroad, selling their products through high-end international fashion retailers, use traditional elements of the national identity to create a new image of Colombia, as the basis of their creations for export. I argue that, in de-constructing the stereotypes that associate these elements with the violent and corrupt ideas of armed conflict and drug cartels, and reinterpreting them in their own design aesthetic, they re-construct the Colombian nation and re-create the national identity under a positive light.