This dissertation is an exploration of how Hispanic women of different levels of acculturation communicate their individual, social and cultural identities through clothing and appearance. The purpose of this study is to help understand the way in which clothes, as objects, embody deeper cultural values, and how the meanings assigned to them are socially constructed and diffused in a bicultural context. Following the exploratory nature of this study, in-depth interviews and observations were employed to systematically examine the experiences of ten Hispanic women living in the United States.